Experienced online business owners know that social media platforms have become an important part of online business. So, those of you who are planning on using social media platforms to boost their jewelry sales must choose the best platform for this goal. According to many experts, Facebook is the best place to do this. After all, this is the most popular social media network with over 1.3 billion users and many daily active users. You can’t expect to get better exposure on the Internet than this.
But, using Facebook to sell jewelry online or simply for promotion is not that simple. If you want to make this process simpler and more effective, we advise you to follow these tips:
- Make a Facebook Fan Page
Obviously, this is the first step you should take on this journey. Remember, you don’t need a personal page – you need a business page. The good news is that Facebook has created tons of useful business tools that you can use to improve your business. With a professional looking Facebook page, you will improve your business reputation and look more professional in the eyes of potential customers.
- Create a plan
Taking random actions on Facebook can’t help your online jewelry business. Your efforts must be organized well and you must set achievable goals in order to stay focused. Without a good plan, you will lose track and end up disappointed. Don’t set unrealistic goals like posting three engaging posts a day. There is no special formula for success on Facebook. What is known for sure is that you have to stay active and interact with the fans/customers?
- Spread the word
The most difficult part for those who have just started using Facebook page for business promotion is the number of fans. The best option is to spread the word about your new page by inviting your friends to become fans. Don’t put too much pressure on your friends, but it is completely okay if you send 2-3 invites in a period of few weeks.
- Publish interesting content
The last step is usually the most difficult one. Many online jewelry sellers are publishing posts that are strictly related to their offer. This is wrong. Of course, you should use your page to promote your products and offers, but you should also share content that is useful for your target audience which is not directly related to your business. For instance, advice about wearing the right type of jewelry with specific pieces of clothing
— Micki Suzanne (@MickiSuzanne) 29 de noviembre de 2014
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